Tools for Sisterhood -> Marketing
Marketing
The key to every Sisterhood is membership and the key to membership is marketing. The two go hand in hand. The way to attract new members often depends on how you market your sisterhood.
It is critical that you market sisterhood in your temple. Let everyone know how fabulous your sisterhood is!! How you market your sisterhood is very important. Do they know all the great things you do? If not, consider making a report card that highlights your successes. If you don't know what a report card is, you can find an example below.
If your temple has a website, make sure that there is an up-to date Sisterhood page with all your information including a full calendar of events.
Consider setting up a Facebook page. It's an easy way to communicate with your members and a great way to send them invitations to events. Many younger women do much of their communicating through email and facebook. If we want to attract them, we need to consider different types of communications.
At the same time, even in our age of social media, don't forget the personal touch! Continue to make phone calls, especially to new members; and snail mail should still be used, especially to send personal cards or notes to people. You should also use snail mail to send out membership because not everyone is "connected". You want to make sure that you reach all members of your temple community.
As an example, North Shore Synagogue of Syosset, NY has developed a Report Card that's a great way to show everyone what you do in your sisterhood. You can put it in your temple bulletin, send it along with your membership dues, or print it onto poster size and put it in your temple lobby. Everyone can see it when they walk in the building. It's especially helpful at the beginning of the year when you are starting your membership drive and new women are walking into the building. It's great to have at your membership event or if your temple has a welcoming event for all at the beginning of the year.
Click here to see the report card as it was in the bulletin and mailed with dues notices.
Click here to see the beautiful Report Card poster that was displayed in the lobby. This eye-catching poster could also be used in a bulletin or mailer.
If you have an example of marketing that you would like to share with us, email it to info@wrjnortheast.org along with a few lines that describes what you've done.
